Learn How to Influence Customer Conversations

Learn How to Influence Customer Conversations

Have you started a conversation and found yourself answering questions instead?

Have you been answered the price of your product or service at the beginning of the conversation?

The ability to influence people is a vital skill in the real world. It allows you to help more people or encourages them to see things from your point of view.

Influencing customers is not just about out-talking them. It is about taking charge of the situation and understanding the power dynamics, emotions, expertise and non-verbals.

As a Business owner if you are able to exert influence in your interactions with clients/customers you will increase your sales and improve your customer relationships. Here’s what you need to know in the early stages of a conversation.

Power dynamics

The person in control of a conversation is usually the one who asks the question and changes the topic. The person not in a position of power is the one who answers questions.

In the initial conversation, if the customer asks you for your price and you answer, you have lost the power in your conversation. You have also lost the sale.

Always be the one who is leading the conversation with open questions.


Emotion is a powerful influencer. The highest emotional position to be in any conversation is to be in ‘service’. Too many people get caught up in their ego and without realising build walls.

When you are in service, you are looking to understand the other persons values and worldview. It is only when we have a glimpse of their world are we then able to speak in a way that connects with our potential client.

Knowing how to take control of a conversation requires skill. It is important as a Business Owner that you and your staff undergo proper training to master conversational skills and likeability.

It is also equally important that all staff have expert knowledge about the product or services they are representing.


Knowing when to stop talking is just as important as knowing when to start. Most people are uncomfortable with silence. As a result they tend to over talk to fill in the gaps. This shows nervousness and lack of confidence.

Professionals who have mastered communication techniques know how to read their customers’ non-verbal cues. It leads to more in depth conversation and action orientated results.

Call Training for Growth today to find out how we can train your staff to become powerful influencers who can convert customer conversations into sales.